Stand Out in a Crowded Market and Get The Sales Results You Want

Cut Through the Noise and Separate Your Company From the Competition


“Why should I choose you over your competitors?

How long will you be misunderstood or ignored in your market?

If buyers aren’t clear on how your business can help them and the value you provide, then it’s time to change how you talk to your future customers.

Stand Out and Grow Your Sales is an online video course that steps you through the “how to” of creating the single most important marketing and selling tool you have: Your Message.

You’ll zero in on your unique positioning and develop a crystal clear message that sells … all based on what your target customers really want. 

Plus, you’ll get practical tips on how to consistently use your message to promote your company’s value in different ways – networking events, social marketing, sales materials, blogs, presentations, website, public relations – in all of your content and everything you do and say. 

Stand Out and Grow Your Sales will teach you and your team to sell the way your buyers buy. This is the most important action you’ll take to grow your business.

5 Easy Steps for Creating Revenue

  • A practical, proven step-by-step “how to” system
  • Specific strategies, techniques, and tools with worksheets and examples
  • Learn at your own pace – lifetime access and free updates

You’re in the right place if you want more visibility, more engagement, more qualified leads, and more customers. The way you market, sell, or pitch will change and you’ll never struggle to get the attention of your market again!

Welcome to Stand Out and Grow Your Sales!

Your Course Guide

Ron Stein pulls back the curtain to show you exactly how he created targeted messaging, content, and strategies that delivered over $300 million in revenue in his career and raised $10 million in venture backing for a wireless technology company.

Ron is an author, trainer, keynote speaker, and high-energy meeting facilitator with over twenty-five years of business development, selling, and marketing success.

Working with technology and healthcare companies, manufacturers, financial service providers, and many other industries from statups to large corporations, Ron helps businesses drive more revenue. Ron writes a popular weekly column on selling and marketing in the award-winning Florida Trend Business Magazine with over 45,000 subscribers. He is also a mentor at two nationally recognized business accelerators for entrepreneurs.

What’s Included?

You’ll get powerful step-by-step video lessons and tons of valuable bonuses

Intro to Stand Out & Grow Your Sales

Competition is fierce and your business needs to rise above the noise to get noticed and be heard. In this overview of the 5-step Stand Out & Sell More framework, you’ll discover what the step-by-step system is all about and everything you’ll have access to in the course.

Who Exactly is Your Buyer?

The fastest way to grow revenue is to align your selling with the buyer’s expectations. Transform your branding with the perfect message by zeroing in on your target buyer, along with why and how they buy.

  • 3 phases to discovering who your ideal audience is
  • How to describe your buyer – just the facts
  • A simple way to rank your best customers… to find more buyers just like them!
What Motivates Your Buyer

People buy for their reasons and not yours. Identify what motivates buyers to overcome their problem and how they’ll feel when it is (or isn’t) solved. Discover the person behind the facts. Doing this is the greatest thing you can do to optimize your conversion rate!

  • A framework for discovering buyers’ traits
  • The art of interviewing and surveying buyers
  • A fill-in-the-blanks script
Sell the Way Your Buyer Buys

There are different stages of the buying process, your buyer’s journey. You have a responsibility at each one to deliver the right message, information, and actions to your buyer. Be prepared by creating targeted content and activities designed to move buyers towards a successful sale.

  • Why ‘consideration’ is the pivot point
  • Adjusting your core message at each stage
  • 70 possible tactics to use at each stage
How to Speak the Language of Your Buyer's Brain

The average human attention span is only eight seconds. Add the noise of competitors and it’s easy to see why companies are ignored. Engage the decision-making part of the brain with psychological triggers that convince people to listen and buy… without pressure or sleazy tactics.

  • 4 psychological principles to rocket sales
  • How to use emotion, contrast, and context
  • The #1 most overused, meaningless marketing message… don’t do this!
The Power of Your Unique Value Positioning

Your positioning confirms value, creates a buying vision, and differentiates you from competitive alternatives. Value positioning is the space you own in your target audience’s mind… it shifts the conversation from parity with your competitors to a clear and unique advantage.

  • 4 essential parts of a positioning statement
  • How features make life better for buyers
  • 3 templates with examples
Tell It, Don't Sell It: Companies with the Best Stories Win

The shortest distance between two people is a story. Stories spike attention, increase retention, and drive sales. Plus, stories travel at the speed of social lightning. Stories help set the stage for your core message and is the prelude to your pitch. People buy stories before stuff.

  • 3 different types of stories you should tell
  • 4 stages of telling your buyer’s story
  • How to tell stories and template
Your Company’s Unique Voice and Core Message

A great core message “speaks” to the market in a way that attracts attention. But first, you’ll need to find the tone of voice that’s unique and just right for your company.

  • 6 ways to sabotage your message
  • 4 essential ingredients of a core message
  • A messaging framework that really works
How to Create & Use Your Powerful Attention-Getting Message

When you sound and act like your competition, people will tune you out and stop listening. Communicate your message for maximum impact with a proven system to tell your company’s complete story: clearly, quickly, and in a compelling way… online and offline.

  • How to flip your message and get results
  • The 3 step messaging map pyramid
  • 4 magical phrases that get people to listen
  • How to create a single sentence introduction

Worksheets, Templates, Tip Sheets, Resources, and More!

Some of the great bonuses you'll get:
  • Score Your Ideal Customer Factsheet
  • Define Your Audience Checklist
  • Discovery Questions Guide
  • Ideal Customer Statement
  • Buyer’s Journey Worksheet
  • Selling to the Brain Tip Sheet
  • Unique Value Positioning Templates
  • Storytelling Guide and Worksheet
  • Attention-Getting Message Guide: How to Create an Incredibly Sticky Message for Maximum Impact
  • Super Resource Toolkit

Who Is This Course For?

Stand Out and Grow Your Sales is for you if you’re looking to get clear on your company’s message… and stand out among your competition to drive more leads and revenue. This course is designed primarily for businesses that market and sell to other businesses:

  • Tech – software, hardware, cloud video, and telecom companies
  • Healthcare – device manufacturers and platform providers
  • Manufacturers, resellers and distributors
  • Business accelerators and incubators, chambers of commerce
  • Business law and consulting firms
  • Financial services organizations and banks
  • Non-profit organizations

Anyone who wants to stand out from the competition and grow their sales!

Entrepreneurs, Business Owners, and Corporate Executives

Marketing and Customer Development Professionals

Consultants, Lawyers, Financial Planners, and Business Bankers

Your company will stand out, convert more customers, and quickly grow your sales!


When does the prelaunch 40% discount end?

Soon, and I don’t have an exact date.

My original plan was to start selling the course only when all of the video lessons and bonus material was completed and posted online. Yet, as people heard about what I was up to with More Customers Academy, one thing was said over and over – “I need your course now!

And just as exciting, they were willing to signup before everything was ready to go. Wow!

So, here’s the deal. I decided to offer early access at an introductory prelaunch discount. We’ll charge the full price only when all the modules are published and the Stand Out and Grow Your Sales course formally launches.

But, there’s a catch.

As more people signup for an early-bird lifetime subscription, the discount will decrease. For now it’s 40% off. Firm limits on the number of lifetime members have been set and the discount will decrease as each established threshold is reached, until it goes to a zero discount on launch day.

There is a no risk 30-day money back guarantee and you have nothing lose and everything to gain in your business. Even though the course is not completed, I feel confident of the value and you’ll like what you see.

Once you join, my bet is that you’ll stick around for the new lessons and worksheets – and give us a great testimonial!

Can you notify me before the Early-Bird pricing increases?

Of Course!

Make sure you are on the notification list … you’ll also get a free copy of our new guidebook “The Art of Making Powerful Connections and Winning New Customers”. Signup here.

Are different pricing plans available?

Yes! There are two affordable subscription options available.

  • Individual Memberships. The lifetime subscription price is discounted during the Early-Bird prelaunchA one-time payment gets you everything including.
  • Multiuser Plans. Companies and organizations with multiple users, such as tech incubators and chambers of commerce, may qualify for group discounts. We’d be happy to talk to you about that. Please contact Ron directly for information by email or calling 727-398-1855.
Do I have lifetime access to the course?

Your access never ends for individual subscription memberships! After enrolling, you have unlimited access to this course for as long as you like across any and all devices you own. This is a completely self-paced online course. You decide when you start and how fast you’d like to go. Oh, and one other thing… you also get free lifetime updates!

What devices can I view the course on?

Watch the videos on your desktop, laptop, tablet, smartphones… Mac, Windows, iPhone and Android. Plus, you’ll have access to bonus worksheets and templates as well as a resource toolkit.

Ron, what if I buy and want a refund?

I pride myself on high quality programs that actually work and confident that you’ll get the results you want… worth many times your investment.

Yet, I realize that some people will find that the course isn’t right for their particular business. If within 30 days of purchase, you are unhappy for any reason just email us and you will receive a full refund. I stand behind the Stand Out and Grow Your Sales Course 100%!

I have more questions, can I contact you?

Yes, we love questions! Please contact us directly via email for all of your questions and additional information.

Everything You Need to Get Started

The pre-launch Early-Bird subscription cost is discounted 40%. The Stand Out and Grow Your Sales course price will increase to $479 soon.

My clients pay thousands of dollars to work with me. When they do, the practical strategies and tactics I teach in Stand Out and Grow Your Sales is part of what they get. The return on your investment will be many times what you pay for this valuable information.

Join now before pricing goes up.



You get a 30 day, no questions asked guarantee. We know you will love it, but if you feel Stand Out and Grow Your Sales is not a good fit for you, just let us know and your purchase will be 100% refunded.


Limited Time Pre-Launch Offer!
Lock In Your membership Price Today

Individual Membership
$297 One-time Purchase

Get this amazing course now with discount code “EARLY-BIRD40” before the price goes up to $479

Stand Out In A Crowded Market And Get The Sales Results You Want
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